AI-Driven Marketing
Drive better ROI with personalized, data-driven marketing.
Today’s customers expect relevant, timely, and personalized experiences. Anything less leads to disengagement—or worse, lost opportunities. At OneSix, we help companies evolve their marketing strategies by applying AI to deliver data-driven, highly tailored campaigns. With deep expertise in AI, data science, and machine learning, we enable smarter decisions, faster optimizations, and better business outcomes.
Services
Optimizing your marketing strategy and budget
Personalization at Scale
With known users, we deploy a constellation of AI models—including Lifetime Value (LTV), churn prediction, and Next Best Action—to better understand customer behavior and optimize touchpoints. These models power hyper-relevant experiences that increase engagement, conversion, and loyalty.
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Measure & Maximize ROI
Apply Media Mix Modeling and Multi-Touch Attribution to understand what’s working, refine budget allocation, and improve campaign performance.
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Acquire High-Value Audiences
Leverage impression- and user-level data along with clustering and lookalike modeling to target and convert new customers through predictive digital strategies.
Optimize Cross-Channel Engagement
Automate outreach with continuously learning engagement platforms that adapt messaging across channels and lifecycle stages.
Impact
Driving practical business outcomes
Improved ROI
Maximize return on ad spend with precision targeting and optimized channel mix.
Personalized Engagement
Tailor outreach using LTV, churn, and next-best-action models.
Smarter Acquisition
Use behavioral signals and lookalike modeling to identify high-value prospects.
Higher Conversions
Deliver messaging that resonates—when and where it matters most.
Faster Insights
Accelerate decision-making with real-time analytics and AI.
Improved Retention
Engage customers at the right time to reduce churn and increase loyalty.
Attribution Clarity
Make confident budget decisions with data-backed attribution models.
Omnichannel Consistency
Create seamless experiences across paid, owned, and earned channels.
Ready to unlock the full potential of data and AI?
Book a free consultation to learn how OneSix can help drive meaningful business outcomes.
