It’s no longer optional to be a data-driven organization; it’s a requirement for staying competitive and relevant in today’s market. Some of the biggest brands, like Amazon and Netflix, have set a high standard by being fully data-driven from top to bottom. They’re leveraging data to drive more customers, to retain those customers, and to make themselves more profitable.

So what does it take to become truly data-driven? A critical piece of the puzzle is integrating analytics seamlessly into your everyday operations, which is where embedded analytics comes into play.

Unlike traditional approaches that use iframes to display analytics on a website, Pyramid Analytics—a premier OneSix partner—offers a unique embedded analytics solution. They focus on delivering lightweight code that ensures fast performance and scalability. This guarantees that you get the insights you need without wasting valuable resources.

To put it simply, the solution embeds analytics in the page, not on the page with iframes. This approach is vital when you’re considering sharing data outside your organization’s firewall. Embedding analytics surfaces opportunities to not only leverage data for insights but to also effectively monetize it by pushing information out to your customers.

Let’s delve into some real-world examples and use cases that highlight the transformative potential of embedded analytics.

Putting Analytics into the Hands of Users

One of the primary challenges in the realm of embedded analytics is making data accessible to users within the applications they use daily. In this case, “users” can be customers who are accessing analytics within your software product or employees who are accessing analytics in an internal application.

For many organizations, reporting is an afterthought. But the truth is, if your reporting is falling short of user expectations, your business could be at risk of increased customer churn and frustrated employees.

Consider a scenario where an inventory manager uses a homegrown or third-party application for day-to-day tasks. Accessing a separate dashboard and drilling down into various metrics to reorder products can be time-consuming and tedious. Embedded analytics simplifies these tasks by presenting essential insights directly within the application they work with daily. This kind of data-driven user experience not only streamlines processes but also enhances decision-making by providing relevant data without requiring users to switch between multiple systems.

A Unified User Experience

Consistency is another significant advantage of embedded analytics. Instead of dealing with a multitude of reporting tools and interfaces, organizations can create a unified experience for their end-users. By integrating data from various sources into a single location, it becomes much easier for teams to access and interact with data consistently.

This approach not only improves efficiency but also enhances the overall user experience. Users won’t need to adapt to different reporting tools and interfaces, simplifying their work while making it more accessible and enjoyable.

Democratizing Data Access

Another challenge when dealing with multiple tools is managing access to data. Which tool should users leverage and what data can they see? This complexity often leads to confusion and inefficiencies. Embedded analytics solutions simplify data governance, giving organizations greater control over who can access what data, and when they can see it.

As a result, data governance becomes more manageable, and the user experience becomes more seamless. Instead of struggling with multiple systems and logins, users can focus on what matters most: extracting insights from data to drive better decisions.

Real-World Success with Embedded Analytics

To illustrate how embedded analytics can be a game-changer in the real world, consider the case of a certain healthcare software provider. This company had a 90-day window to transition away from its existing reporting tool. The challenge was to find a solution that could quickly integrate with their web application, promate rapid user adoption by providing easy learning curves, and drive meaningful reporting outcomes.

Pyramid Analytics’ platform proved to be the ideal choice. The platform’s ability to seamlessly connect to various data sources, ease of adoption, and efficient AI-augmented reporting allowed the company to meet its tight timeline and deliver a superior experience to users. OneSix supported the installation and configuration, encompassing the construction of data models and report outputs, as well as testing and deployment of Pyramid models and reports.

Take a Deeper Dive into Embedded Analytics

In a recent webinar, OneSix and Pyramid Analytics came together to share insights on the power of embedded analytics. Watch the recording below to learn more and see a live demo of Pyramid’s platform.